“A lot of art is lacking a sense of humour… It’s a fun thing to be able to draw and create your own world, and sometimes it is funny. I’m not afraid of people laughing at me or if they don’t get it.”

– Sam Cox, AKA Mr. Doodle

The Importance of Artist Branding

An artist — no matter how brilliant, eccentric, or hard-working — is only human. An artist laboring in a studio is confined by physical time and space. An artist can only do so much in a given time.

But an artist brand? An art brand can do what no human being ever could.

A brand can attain a life of its own and transcend human limitations. With just a few clicks on social media, an artist brand can travel millions of miles to all corners of the Earth. …


It’s a Gig Economy and Your Professional Brand Makes a Difference

Sara Schnadt, artist and NASA Jet Propulsion Laboratory staffer. Photo Jauren Jeter. Source: Artnet News

“The gig economy is empowerment. This new business paradigm empowers individuals to better shape their own destiny and leverage their existing assets to their benefit.”
John McAfree

Many of us have become “talent” products in a vast talent marketplace. As with any crowded marketplace, a brand helps to authentically differentiate, resonate and connect with those that matter. This means crafting your personal “professional” brand. I know, some of you are saying, really, do I have to? Read on.

The Gig Economy
The term “gig” is slang for a job that lasts a specified period of time and was coined by…


The 2021 Global Trust Barometer was released by Edelman this week revealing unexpected findings on the state of trust in America.

Edelman recently released its annual Global Trust Barometer which shows that trust is in short supply — not a surprise given the infodemic underway. After a year of unprecedented social turbulence including the Covid-19 pandemic, economic crisis, outcry over systemic racism and political chaos, the report reveals an epidemic of misinformation and widespread mistrust of societal institutions and leaders around the world. …


Not the Usual Kind of Change

The pandemic has been a cocoon bringing people, organizations and even brands through a real metamorphosis. There is a shedding of the old world view and the emergence of a fresh, new orientation. This new world perspective is shattering traditional consumerism and work behavior as buying things doesn’t matter as much as learning new skills, experiencing more of life, sharing with others, and having greater control and freedom. …


Watch the BrightMark Video Here

In this interview with video creator John Fragale, CEO of Levitate in San Francisco, you’ll learn why video has become the new company asset for best conveying your brand, your mission, and your competitive advantage in a digital world. Levitate has produced over 8,500 animated and live videos for companies including Aveeno, Nautilus and Verizon. John shares insights on why video is so essential today, what makes an effective video and how businesses should use videos to create greater value. As John mentions, short videos that entertain and educate are the most effective way to quickly move someone to action…


By drawing on studies from McKinsey, EY, Deloitte and Pew I’ll shed some light on the newest generational cohort, a group that differs in significant ways from its predecessors. Gen Z is the first generation of true digital natives and their influence is now starting, with the search for truth at the center of behavior and consumption. Technology has given them an unprecedented degree of connectivity among themselves and with the rest of the population. Unlike the Millennials — who came of age during the Great Recession — Gen Z was in line to inherit a strong economy with record-low…


New Rules Require New Brand Characteristics

We live in an interconnected world of change where new ecosystem rules are starting to govern. This is a world where someone else’s “cause” is likely to create an “effect” on your business. Control is out of your hands and you are challenged to continually respond. How do you compete more effectively in a world overtaken by rapid change; where each day companies must confront the possibility of the obsolescence of their products, brands and the very industries in which they operate? In this turbulent world of abundant choice, commoditization of goods and services…


https://www.brightmarkconsulting.com/insights/for-businesses-and-brands-a-rare-opportunity-for-new-growth/

Breathe Deep

COVID-19 is doing more than shaping a generation and leaving a mark. It is going well beyond a new normal or new abnormal. It is pushing people and humanity to a completely new state of mind and place, a world where ambiguity and uncertainty are the understood norms. A world where new possibilities are being conceived and pursued with vigor.

The pandemic has plunged us into a severely depressed economy, potentially prolonged recession, unprecedented joblessness and a potential wave of PTSD (social scarring TBD). We are between a rock — overwhelming nature of the present (e.g. cash…


An Interview with Strategist, Coach and Author Lucian James

“Vibrate like a samurai, don’t tremble like a common man.”

– Natori Masazumu

Lucian James is a strategist, and one of my favorite modern thinkers. I’ve have had the pleasure of collaborating with him over the years and highly value his perspective and ideas. Bold, bright, empathetic and deeply insightful, Lucian has a powerful combination of clarity and imagination that is rare. He works with leaders of creative industries to simplify and streamline their work using a combination of strategic planning, mindset training and performance coaching. In particular, he helps clients to step up their game and get to the next level by mastering…


https://www.brightmarkconsulting.com/insights/lessons-from-a-sof-commander-pt2/

Listen to the full podcast here, and please subscribe wherever you get your podcasts: Apple Podcasts, Spotify and Stitcher. The following is edited for length and clarity.

This is the second part of a 2-part special series interview with Former Navy Seal Commander Sam Havelock. Sam provides rare insight into the world of special operations and how people perform in the face of life threatening challenges, ambiguity and complexity. Sam shares his experiences and discusses the critical role that trust now plays in modern organizations struggling to navigate our topsy turvy world. …

BrightMark Consulting

Building brands that matter for companies that make a difference. www.brightmarkconsulting.com

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